高雄是一個什麼樣的城市？高雄人很Chill、天性自在，我們安居樂業無所爭，卻又不按牌理出牌。高雄地大物博包山包海，高雄大，什麼都很大，環境的得天獨厚造就了高雄的包容性，因此擁有不同於其他城市的獨特性格，放下包袱，沒有拘束。高雄是一個很有態度的城市，就像潮牌一樣！

你所主張的高雄態度是什麼？沒有標準答案，覆蓋它！勇敢喊聲！高雄態度是一種潮流，邀請大家一起穿上主張、彰顯態度，成為高雄潮流的一份子！

What kind of city is Kaohsiung? Kaohsiung people are easygoing—naturally laid-back, content, and unhurried. We don’t chase competition, yet we never simply follow the rules. Kaohsiung is vast and abundant, embracing both mountains and sea. Everything here feels larger than life—this natural scale has shaped the city’s openness, giving it a character found nowhere else. We’ve shed the baggage and stripped away constraints. Kaohsiung is a city with attitude—serious attitude—just like a trendy brand.

So what does your Kaohsiung attitude look like? There’s no single answer. Cover it up. Shout it out. Remix it. Kaohsiung attitude is a trend of its own, and this time we’re inviting you to wear your stance, show your voice, and join the movement rising from the streets.